Anita Lingerie

• Anita is a lingerie brand that offers a wide variety of underwire, sports and maternity bras. They are very comfortable garments, with a modern look and very feminine, thus fulfilling all the features that a woman looks for in these garments. It also hasprosthetic bras - postoperative of its Anita Care line for all those women who have undergone breast surgery.

History of the brand

• 1886: When Ernst Max Helbig founded the foundations of today's company in Dresden, the economy was booming: it was a prosperous time for start-ups and inventions. For his company, Ernst Max Helbig focuses on braces and special medical supplies, but soon expands the range with ligaments, corsets, shorts and the first bras.
• 1900: Thefirst Anita corset is produced and the production of the first orthopedic girdles and trusses is developed.
• 1949: The daughter of Dr. Walter Helbigs , Christine, moved to Upper Bavaria in 1949. Together with her husband, Dr. Heinrich Weber-Unger, she founded Anita Dr. Helbig GmbH in the idyllic town of Brannenburg, continuing the tradition of underwear from Dresden.
• 1960-1990: Dr. Christine Weber-Unger was an intelligent woman with great business acumen. In addition, she showed a good sense when it came to spotting "neglected and promising niche markets".She realized the potential of underwear and swimwear especially targeted at women with special needs and developed models for pregnant women and nursing mothers, as well as products for women who have undergone a mastectomy.
• Today, Anita has an excellent reputation as a benchmark for high quality lingerie and Swimwear fashion. The five production lines ROSA FAIA, Anita since 1886, Anita maternity, Anita care and Anita active are aimed at different groups of women, but all have something in common: exceptional fit, optimal comfort and excellent quality.